01 Evolving Information Architecture for New Product Vision

02 Reator.com New Constrution Page Benchmark Study

03 Hard Rock Digital Human Factors Kiosk Project

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I’m a seasoned UX researcher with expertise in human factors, AI, and product strategy. I’ve led impactful projects in AI-driven platforms, experimental studies, and UX research for digital learning, gaming, and homebuyer experiences. My work spans mixed-methods research, accessibility, usability testing, and AI ethics, helping companies refine products through data-driven insights. With experience at Realtor.com, Hard Rock Digital, and Raytheon, I’m passionate about human-centered design and creating intuitive, high-impact solutions.

EXPERIENCE:

Senior UX Reseacher at Realtor.com | 11/2022 - Present

Led mixed-methods research to enhance homebuyer experiences, increasing user retention by 20% and boosting builder conversions by 72% YoY. Worked cross-functionally to refine AI-driven personalization, accessibility, and sales strategies, contributing to a $2.5M revenue increase and facilitating the sale of 250,000+ homes in one quarter. Partnered with construction and architecture firms to drive sustainability efforts and improve client acquisition by 35% YoY.

Sr UX Researcher (Contract) at Cengage Group | 05/2022 - 11/2022

Conducted UX research to optimize B2B and B2C learning platforms, driving a 30% increase in engagement and a 25% boost in user retention. Led usability testing, A/B testing, and research-backed design enhancements that improved accessibility and increased course completions by 40%. Collaborated with product and content teams to translate insights into pricing and strategy, generating $1.1M in new subscription revenue within six months.

Lead UX Design Researcher at Hard Rock Digital | 11/2021 - 05/2022

Led UX research for a sports betting app, online casino, and kiosks, driving 150,000+ user adoptions in four months and increasing engagement by 15%. Applied human factors engineering to optimize casino kiosks, improving usability and increasing adoption by 20% across Hard Rock properties. Developed UX strategies for VR/AR gaming innovations, leveraging consumer insights to boost early adoption by 30%.

UX Researcher I at Raytheon Technologies | 09/2019 - 11/2021

Led UX research for B2B and B2C clients, optimizing workflows and enhancing usability for advanced military systems. Applied mixed-methods research—including field studies, card sorting, and A/B testing to refine interfaces, increasing task completion by 18% and improving overall user experience.

EDUCATION:

Masters of Professional Studies in UX Design - Focus on Human-ComputerInteraction and Human Factors

Maryland Institute College of Art | 01/2021 - 05/2022

Bachelors of Science in Computer Information Technology - Concentration inMobile and Web Design Development

Indiana University Purdue University Indianapolis | 01/2016 - 12/2019

CERTIFICATIONS

AI & Machine Learning Specialization (Deep Learning Specialization)

DeepLearning.AI

Applied AI Professional Certificate

IBM

Product Management Certification (CSPO - Certified Scrum Product Owner)

Scrum Alliance

Certified UX Researcher (CXA – Advanced UX Research Certification)

Nielsen Norman Group

Human Factors & Ergonomics Certification (CHFP - Certified Human FactorsProfessional)

Board of Certification in Professional Ergonomics (BCPE)

SKILLS:

Core UX & Human Factors:

Mixed- Methods UX Research ( Qualitative & Quantitative) - Human Factors Engineering - Usability Testing & A/ B Testing - Accessibility & Inclusive Design - Information Architecture & Journey Mapping - Cognitive Science & Behavioral Research

AI, Data, & Experimentation:

AI Research ( Prompt Engineering, Ethics) - Data Analysis & Visualization - Experimental Design & Statistical Analysis - Market & Consumer Research

Product Strategy & Growth:

Product & UX Strategy - Competitive Benchmarking - Growth Strategy & Consumer Insights - Cross- Functional Leadership & Stakeholder Management

Tools:

Figma - Dovetail - Optimal Workshop - Mixpanel - Qualtrics - UserTesting - SQL - Python - Tableau - Google Analytics - OpenAI APIs - Hugging Face - Google Cloud AI - IBM Watson - Jira - Confluence - Miro - Mural - Adobe Creative Cloud

MACHIOUD SANNI

MACHIOUD
SANNI