01 Evolving Information Architecture for New Product Vision

02 Reator.com New Constrution Page Benchmark Study

03 Hard Rock Digital Human Factors Kiosk Project

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I am a seasoned Researcher with 5 years of hands-on experience in crafting exceptional user experiences that bridge the gap between user needs and product functionality. Experienced in mixed-method research with extensive experience in designing, building, strategy planning, and shipping products. Skilled in collaboration, stakeholder management, workshops, and design facilitation.

I am passionate about understanding the intricacies of user behavior, translating insights into innovative designs, and developing strategies that drive product success.

EXPERIENCE:

Senior UX Reseacher at Realtor.com | 11/2022 - Present

Leading research on one of the most popular home search websites to understand user needs and pain points throughout the home buying, selling, and owning journey.

PREVIOUS:

Sr UX Researcher (Contract) at Cengage Group | 05/2022 - 11/2022
Lead UX Design Researcher at Hard Rock Digital | 11/2021 - 05/2022
UX Researcher I at Raytheon Technologies | 09/2019 - 11/2021

EDUCATION:

Masters of Professional Studies in UX Design
Maryland Institute College of Art | 2021-2022
Focus on Human-Computer Interaction and Human Factors.

Bachelors of Science in Computer Information Technlogy
Indiana Uni, Purdue Uni-Indianapolis |2016-2019
Concentration in Mobile and Web Design Development.

CERTIFICATIONS

Applied AI Professional Certificate - IBM

Certified UX Researcher (CXR) - Nielsen Norman Group

Design Thinking Practitioner Certificate - IDEO U

Advanced Quantitative UX Research Certificate - University of Michigan

Project Management Professional (PMP) - PMI

Human Factors and Ergonomics Society (HFES) Certification

Human-Centered Healthcare Design Certificate

SKILLS:

Qualitative Research: IDIs, Participant Obervations, Focus Group
Quantitative Research: Survey, Concept Testing, Conjoint, Data Visualization, Python
UX Research: Usability Testing, Card Sorting, Tree Testing
UX Design: Journey Map, Architypes, Information Architecture, Participatory Design, Workshop Facilitation

MACHIOUD SANNI

MACHIOUD
SANNI