JORDANS
SANNI

MIXED METHOD RESEARCHER

BEHAVIORAL RESEARCHER

HUMAN FACTORS RESEARCHER



01 Evolving Information Architecture for New Product Vision

02 Reator.com New Constrution Page Benchmark Study

03 Hard Rock Digital Human Factors Kiosk Project

















Email

LinkedIn 
01 Evolving Information Architecture for New Product Vision

02 Reator.com New Constrution Page Benchmark Study

03 Hard Rock Digital Human Factors Kiosk Project


Email

LinkedIn


I’m a UX researcher specializing in behavioral science, human factors, and applied psychology. I’ve led large-scale studies and experiments across AI-driven platforms, homebuyer experiences, learning systems, and interactive gaming environments. My work blends mixed-methods research, market insights, and cognitive psychology to uncover how people think, decide, and engage with digital products. With experience at Realtor.com, Thomson Reuters, Hard Rock Digital, and Raytheon Technologies, I focus on turning human behavior into clear, data-driven design decisions that improve usability, trust, and business outcomes.




EXPERIENCE:

Sr UX/AI Researcher at Thomson Reuters | 06/2025 - 10/2025

  • Led UX and behavioral research across legal, tax, and accounting products, improving usability and retention by 18%. Applied market psychology and data-driven insights to inform pricing strategy, driving $1.2M in new ARR. Partnered with product and data science to align behavioral findings with KPIs, boosting conversion by 14% and reducing support tickets by 25%.



Senior UX Reseacher at Realtor.com | 11/2022 - 01/2025

  • Directed mixed-methods UX and behavioral studies on homebuyers and builders, increasing retention 20% and builder conversions 72% YoY. Applied cognitive psychology and market insights to guide AI personalization and feature design, adding $2.5M in revenue. Collaborated across design and product to translate user behavior into strategies that drove 5,000+ home sales in one quarter.



Sr UX Researcher (Contract) at Cengage Group | 05/2022 - 11/2022

  • ed behavioral and market research for B2B/B2C learning platforms, boosting engagement 30% and retention 25%. Applied motivation science and cognitive-load theory to improve accessibility and learning flow, raising course completions 40%. Partnered with business teams to turn user insights into pricing and content strategies that delivered $1.1M in new subscriptions.



Lead UX Design Researcher at Hard Rock Digital | 11/2021 - 05/2022

  • Directed UX, human-factors, and behavioral research across betting apps, kiosks, and VR gaming experiences, achieving 150K adoptions in four months. Applied ergonomics and cognitive psychology to optimize usability and accessibility, improving kiosk adoption 20%. Collaborated with R&D and engineering to validate designs that raised engagement 15% and enhanced system trust.



UX Researcher I at Raytheon Technologies | 09/2019 - 11/2021

  • Led UX and human-systems research for advanced military technologies, improving task-completion efficiency 18%. Applied cognitive psychology and behavioral modeling to refine workflows and interface design for complex systems. Partnered with engineers and stakeholders to embed human-factors principles, enhancing performance and operator safety across deployments.



EDUCATION:

Masters of Professional Studies in UX Design - Focus on Human-ComputerInteraction and Human Factors

Maryland Institute College of Art | 01/2021 - 05/2022



Bachelors of Science in Computer Information Technology - Concentration inMobile and Web Design Development

Indiana University Purdue University Indianapolis | 01/2016 - 12/2019




CERTIFICATIONS

AI & Machine Learning Specialization (Deep Learning Specialization)

DeepLearning.AI


Applied AI Professional Certificate

IBM


Product Management Certification (CSPO - Certified Scrum Product Owner)

Scrum Alliance


Certified UX Researcher (CXA – Advanced UX Research Certification)
 
Nielsen Norman Group



Human Factors & Ergonomics Certification (CHFP - Certified Human FactorsProfessional)

Board of Certification in Professional Ergonomics (BCPE)



SKILLS:

Core UX & Human Factors:

Mixed-​Methods ​Research ​(​Qualitative ​&​ ​Quantitative)​ ​·​ ​Human ​Factors ​&​ ​Ergonomics ​·​ ​Usability ​&​ ​A/​B ​Testing ​·​ ​Accessibility ​&​ ​Inclusive ​Design ​·​ ​Information ​Architecture ​&​ ​Journey ​Mapping ​·​ ​Cognitive ​&​ ​Behavioral ​Research


AI, Data, & Experimentation:

AI ​Research ​(​Prompt ​Engineering,​ ​Ethics)​ ​·​ ​Data ​Analysis ​&​ ​Visualization ​·​ ​Experimental ​Design ​&​ ​Statistical ​Testing ​·​ ​Market ​&​ ​Consumer ​Research, Ethics)​ ​-​ ​Data ​Analysis ​&​ ​Visualization, -​ ​Experimental ​Design ​&​ ​Statistical ​Analysis ​-​ ​Market ​&​ ​Consumer ​Research


Product Strategy & Growth:

Product ​&​ ​UX ​Strategy ​·​ ​Competitive ​Benchmarking ​·​ ​Growth ​&​ ​Consumer ​Insights ​·​ ​Cross-​Functional ​Leadership


Behavioral & Psychological Science:

Applied ​Psychology ​&​ ​Behavioral ​Science ​·​ ​Cognitive ​&​ ​Decision ​Theory ​·​ ​Motivation ​&​ ​Behavior ​Change ​·​ ​Psychometrics ​&​ ​Survey ​Design ​·​ ​Emotional ​Design ​&​ ​Behavioral ​Economics


Tools:

Figma ​-​ ​Dovetail ​-​ ​Optimal ​Workshop ​-​ ​Mixpanel ​-​ ​Qualtrics ​-​ ​UserTesting ​-​ ​SQL ​-​ ​Python ​-​ ​Tableau ​-​ ​Google ​Analytics ​-​ ​OpenAI ​APIs ​-​ ​Hugging ​Face ​-​ ​Google ​Cloud ​AI ​-​ ​IBM ​Watson ​-​ ​Jira ​-​ ​Confluence ​-​ ​Miro ​-​ ​Mural ​-​ ​Adobe ​Creative ​Cloud