MACHIOUD
SANNI

MIXED METHOD RESEARCHER

UX/PRODUCT STRATEGIST

HUMAN FACTORS RESEEARCHER
MIXED METHOD RESEARCHER

UX/PRODUCT STRATEGIST

HUMAN FACTORS RESEEARCHER



01 Evolving Information Architecture for New Product Vision

02 Reator.com New Constrution Page Benchmark Study

03 Hard Rock Digital Human Factors Kiosk Project












Email

ResumeResume
LinkedIn 
01 Evolving Information Architecture for New Product Vision

02 Reator.com New Constrution Page Benchmark Study

03 Hard Rock Digital Human Factors Kiosk Project


Email

ResumeResume
LinkedIn



I’m a seasoned UX researcher with expertise in human factors, AI, and product strategy. I’ve led impactful projects in AI-driven platforms, experimental studies, and UX research for digital learning, gaming, and homebuyer experiences. My work spans mixed-methods research, accessibility, usability testing, and AI ethics, helping companies refine products through data-driven insights. With experience at Realtor.com, Hard Rock Digital, and Raytheon, I’m passionate about human-centered design and creating intuitive, high-impact solutions. 




EXPERIENCE:

Senior UX Reseacher at Realtor.com | 11/2022 - Present

  • Led mixed-methods research to enhance homebuyer experiences, increasing user retention by 20% and boosting builder conversions by 72% YoY. Worked cross-functionally to refine AI-driven personalization, accessibility, and sales strategies, contributing to a $2.5M revenue increase and facilitating the sale of 250,000+ homes in one quarter. Partnered with construction and architecture firms to drive sustainability efforts and improve client acquisition by 35% YoY.



Sr UX Researcher (Contract) at Cengage Group | 05/2022 - 11/2022

  • Conducted UX research to optimize B2B and B2C learning platforms, driving a 30% increase in engagement and a 25% boost in user retention. Led usability testing, A/B testing, and research-backed design enhancements that improved accessibility and increased course completions by 40%. Collaborated with product and content teams to translate insights into pricing and strategy, generating $1.1M in new subscription revenue within six months.



Lead UX Design Researcher at Hard Rock Digital | 11/2021 - 05/2022

  • Led UX research for a sports betting app, online casino, and kiosks, driving 150,000+ user adoptions in four months and increasing engagement by 15%. Applied human factors engineering to optimize casino kiosks, improving usability and increasing adoption by 20% across Hard Rock properties. Developed UX strategies for VR/AR gaming innovations, leveraging consumer insights to boost early adoption by 30%.



UX Researcher I at Raytheon Technologies | 09/2019 - 11/2021

  • Led UX research for B2B and B2C clients, optimizing workflows and enhancing usability for advanced military systems. Applied mixed-methods research—including field studies, card sorting, and A/B testing to refine interfaces, increasing task completion by 18% and improving overall user experience.




EDUCATION:

Masters of Professional Studies in UX Design - Focus on Human-ComputerInteraction and Human Factors

Maryland Institute College of Art | 01/2021 - 05/2022



Bachelors of Science in Computer Information Technology - Concentration inMobile and Web Design Development

Indiana University Purdue University Indianapolis | 01/2016 - 12/2019





CERTIFICATIONS

AI & Machine Learning Specialization (Deep Learning Specialization)

DeepLearning.AI


Applied AI Professional Certificate

IBM


Product Management Certification (CSPO - Certified Scrum Product Owner)

Scrum Alliance


Certified UX Researcher (CXA – Advanced UX Research Certification)
 
Nielsen Norman Group



Human Factors & Ergonomics Certification (CHFP - Certified Human FactorsProfessional)

Board of Certification in Professional Ergonomics (BCPE)




SKILLS:


Core UX & Human Factors:

Mixed- Methods UX Research ( Qualitative & Quantitative) - Human Factors Engineering - Usability Testing & A/ B Testing - Accessibility & Inclusive Design - Information Architecture & Journey Mapping - Cognitive Science & Behavioral Research


AI, Data, & Experimentation:

AI Research ( Prompt Engineering, Ethics) - Data Analysis & Visualization - Experimental Design & Statistical Analysis - Market & Consumer Research


Product Strategy & Growth:

Product & UX Strategy - Competitive Benchmarking - Growth Strategy & Consumer Insights - Cross- Functional Leadership & Stakeholder Management


Tools:

Figma - Dovetail - Optimal Workshop - Mixpanel - Qualtrics - UserTesting - SQL - Python - Tableau - Google Analytics - OpenAI APIs - Hugging Face - Google Cloud AI - IBM Watson - Jira - Confluence - Miro - Mural - Adobe Creative Cloud